What your customers look for.
- What.
What you sell and roughly what it costs, with photos that are actually yours.
- Where and when.
The shop, the market this weekend, the pickup window. Hours that are true today.
- How.
Order ahead, hold an item, ask a question, or just find the door.
What the site does about it.
- A product list that is text.
Searchable by Google and by the customer, with your photos, updated without a developer.
- New arrivals from your posts.
Market dates, new batches and sold-out notes pulled from the accounts you already use.
- Details that match the maps.
Hours and location identical on Google and Apple Maps and the site.
- The order path you will answer.
Order-ahead, a simple form, or a phone number, whichever you will actually pick up. No cart you have to babysit.
See the work for how the same approach looks on a bar; the shape is the same for a shop.